After PM& Partners SGR entered as majority shareholder, new CEO Massimo Fregonese now takes charge of Elastic Interface® and the CyPad Group.

Elastic Interface®, Berenis and BikePad, world-leading group in the production of
pads for cycling apparel, announces new CEO Massimo Fregonese.

Massimo Fregonese boasts a solid and recognized background in the outdoor industry as well as an outstanding experience in brand management and international sales. He comes from SIGG Switzerland where he held the position of International Sales Director.

His vast and acknowledged understanding of the outdoor world led him to work for famous brands, notably in the alpine, running and cycling areas. He held the position of International Sales & Marketing Director at CamelBak and he was the mind behind the launch of the famous Fi’zi:k brand.



With an outstanding track record in opening new markets and developing new product categories, Massimo Fregonese also vaunts a great experience in advising start-up Sporting Goods Companies and leading cross functional teams.

On June 1st , 2021 Fregonese joined Elastic Interface® , Berenis and Bikepad, and as such he will be in charge to manage all activities of the three companies.

“In my professional life I have always had the luck to meet and work with inspirational people and motivating companies, from Fi’zi:k to CamelBak and recently at SIGG Switzerland, enjoying my job and having fun doing it and achieving great results. – says Mr. Fregonese – At CyPad Group I feel at home and somehow, I’m coming back to where everything started, by taking care of the cyclist’s performances.”

The new CEO was chosen to support the CyPad business in an ambitious development plan – approaching new sports and product categories whilst strengthening the brand awareness and leadership position in the worldwide marketplace.