{"id":31225,"date":"2021-06-07T00:00:00","date_gmt":"2021-06-06T22:00:00","guid":{"rendered":"https:\/\/www.elasticinterface.com\/massimo-fregonese\/"},"modified":"2025-05-30T15:51:21","modified_gmt":"2025-05-30T13:51:21","slug":"massimo-fregonese","status":"publish","type":"post","link":"https:\/\/www.elasticinterface.com\/en\/magazine\/massimo-fregonese\/","title":{"rendered":"ELASTIC INTERFACE<sup>\u00ae<\/sup> APPOINTS MASSIMO FREGONESE AS NEW CEO"},"content":{"rendered":"<p style=\"text-align: center;\"><em>After PM&amp; Partners SGR entered as majority shareholder, new CEO Massimo Fregonese now takes charge of Elastic Interface<sup>\u00ae<\/sup> and the CyPad Group.<\/em><\/p>\n<p style=\"text-align: left;\">Elastic Interface<em><sup>\u00ae<\/sup><\/em>, Berenis and BikePad, world-leading group in the production of<br \/>\npads for cycling apparel, announces new CEO <strong>Massimo Fregonese<\/strong>.<\/p>\n<p>Massimo Fregonese boasts a solid and recognized background in the outdoor industry <strong>as well as an outstanding experience in brand management and international sales<\/strong>. He comes from SIGG Switzerland where he held the position of International Sales Director.<\/p>\n<p>His vast and acknowledged understanding of the outdoor world led him <strong>to work for famous brands, notably in the alpine, running and cycling areas<\/strong>. He held the position of International Sales &amp; Marketing Director at CamelBak and he was the mind behind the launch of the famous Fi\u2019zi:k brand.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3fDbKj3tMws\" width=\"677\" height=\"381\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>With an outstanding track record in opening new markets and developing new product categories, Massimo Fregonese also vaunts a great experience <strong>in advising start-up Sporting Goods Companies and leading cross functional teams<\/strong>.<\/p>\n<p>On June 1<sup>st<\/sup> , 2021 <strong>Fregonese joined Elastic Interface<sup>\u00ae<\/sup> , Berenis and Bikepad<\/strong>, and as such he will be in charge to manage all activities of the three companies.<\/p>\n<blockquote><p>&#8220;In my professional life I have always had the luck to meet and work with inspirational people and motivating companies, from Fi\u2019zi:k to CamelBak and recently at SIGG Switzerland, enjoying my job and having fun doing it and achieving great results. \u2013 says Mr. Fregonese &#8211; At CyPad Group I feel at home and somehow, I\u2019m coming back to where everything started, by taking care of the cyclist\u2019s performances.&#8221;<\/p><\/blockquote>\n<p>The new CEO was chosen to support the CyPad business in an <strong>ambitious development plan<\/strong> \u2013 approaching new sports and product categories whilst strengthening the brand awareness and leadership position in the worldwide marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After PM&amp; Partners SGR entered as majority shareholder, new CEO Massimo Fregonese now takes charge of Elastic Interface\u00ae and the CyPad Group. Elastic Interface\u00ae, Berenis and BikePad, world-leading group in the production of pads for cycling apparel, announces new CEO Massimo Fregonese. Massimo Fregonese boasts a solid and recognized background in the outdoor industry as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-31225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ELASTIC INTERFACE\u00ae APPOINTS MASSIMO FREGONESE AS NEW CEO | Elastic Interface<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elasticinterface.com\/en\/magazine\/massimo-fregonese\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ELASTIC INTERFACE\u00ae APPOINTS MASSIMO FREGONESE AS NEW CEO | Elastic Interface\" \/>\n<meta property=\"og:description\" content=\"After PM&amp; Partners SGR entered as majority shareholder, new CEO Massimo Fregonese now takes charge of Elastic Interface\u00ae and the CyPad Group. Elastic Interface\u00ae, Berenis and BikePad, world-leading group in the production of pads for cycling apparel, announces new CEO Massimo Fregonese. 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